We turned festive demand into fully booked nights with a hyper-local content + Meta ads engine built for urgency. Every creative was engineered to fill tables, not just drive reach.
Tables Booked
How We Created
400+ Tables Booked for Christmas Season
400+
Cost Efficiency
$ 1.59/1K reach
Total Views
407.5K
Expanded directly from Meta Business Suite
Christmas in CANADA is Brutal for Independents.
HIGH-APPETITE CREATIVES
We didn't run ads.
We built a craving engine.
Hyper-local: 4-6km radius around restaurant • Tamil/Malayali clusters • Festive intent
Budget: ₹500/day efficient scale • CPM focused, not CPC
Angle: Weekend Specials • "Book before Friday" urgency • Family table positioning
Not stock food shots. Sizzle, steam, pour. Each dish shot for dopamine:
Masala Dosa
Urgency driver
388.4K views
Weekend Specials
Top performer • Hero
370.9K views
Karimeen Pollichathu
Chatti Choor & Kappa Biriyan
Christmas anchor
Nostalgia + new
Festive premium
Heritage hooks
Sapphire South Indian Kitchen needed to fill tables during the most competitive 3 weeks of the year. Chains spending big, diners deciding early, and South Indian cuisine still fighting for festive share-of-mind.
Media Setup
Content did the heavy lifting.
Ads did the filling.
↑ 100% vs previous period
407.5K
We started with content that was built to create hunger, not just engagement - hero dishes like Masala Dosa, Karimeen Pollichathu, Chatti Choor and Kappa Biriyani that stopped the scroll and stayed in people's minds. That creative did the hard work of building desire and trust, earning strong organic traction and becoming the most-viewed content on their channels. Ads then did what they do best - we put that proven content in front of the right local audience at scale, driving 407K+ total views and reaching over 360K unique viewers in the Christmas window. Content made them want a table, ads made sure they booked it before someone else did.
28 creatives / 60 days
Total Reach
717,772
Unique Viewers
360,856
Content Volume
2 creatives in 28 days. No repetition fatigue. Every 2 days, new hook: same dishes, new story — nostalgia, family, spice level, festive plating. Algorithm rewarded consistency.
Geo-fenced Meta Ads
4-6km radius, Tamil/Malayali interest layering, festive behavior targeting. Day-parted 11am & 5pm — when people decide dinner. Lookalike of past bookers, not cold interest.
Creative That Craves
Shot on iPhone, lit for steam. No studio food. We filmed pours, pulls, crackles — the ASMR of South Indian comfort. Dosa flip at 60fps, fish wrapped in banana leaf unwrapping.
Weekend Offer Funnel
Weekend Specials as hero offer. Stories → "Reply TABLE" → automated DM with booking link → confirmation → reminder reel 24h before. Reduced drop-off from 42% to 9%.
Four pillars. Zero fluff.
Want the same for your restaurant ?
We build booking engines, not just campaigns. Content + Ads + Funnel, tuned for your postcode and cuisine.
What you get
• 15-day content + ads sprint plan
• Creative shot list (your dishes)
• Geo-fence & offer teardown
• DM funnel script & booking link flow
Address
#207- 11440,
Ellerslie Rd SW, T6W 3W7
Contacts
(+1) 825 436 3217
info@maplex.digital